Case study · Education marketing site

A 12 month program, one clear page, and a two field apply form

Scholars Venture trains graduates for revenue, GTM and founder's office roles. The site leads with the outcome, answers the skeptic's questions inline, and keeps the path to applying as short as possible.

Graduates placed (client reported): 200+
Hiring partners (client reported): 100+
Month program, explained in one scroll: 12
Fields in the apply form: 2

Role: Developer and website copyVisit live site

Next.js
TypeScript
Tailwind CSS
Open Graph
en_IN SEO

Image slotHomepage hero with headline, proof strip and Apply Now button

Hero and proof strip: the promise and the numbers before any scrolling.

The challenge: sell a big decision without a big brand

The program costs a serious amount and competes with the MBA path. The brand is also new, with no IIM or ISB halo to borrow trust from.

The site had to earn belief in a few scrolls, then make applying feel low risk.

“Companies hire builders, not theories.”
Scholars Venture homepage

Image slotSide by side of a traditional MBA pitch page and the new homepage

The gap we designed against: generic degree marketing.

Goals and success metrics

One conversion, a few supporting signals.

Primary: submissions on the apply form for the November 2026 cohort
Secondary: reach to the roles table, FAQ opens, visits to About and PG Program
Explain the comparison with a 2 year MBA before a sales call has to
Look credible on mobile, where most first visits start

User and research

The audience is fresh graduates and early career professionals, often with family weighing the cost alongside them.

The brand's own admissions objections became the research: program length, placement timing, cost, recognition, and whether I am smart enough.

Visitors compare against an MBA, so the page frames time and cost side by side
Salary ranges and career paths matter more than curriculum lists
Proof must be specific: named mentor brands, live project outcomes

Process and approach

Copy first, layout second, build third.

Wrote the narrative as short field notes: the gap, the roles, real world learning, FAQs
Mapped each objection to a section instead of hiding it in a PDF
Built Home, About Us, PG Program and Contact as a connected set
Repeated one call to action in the nav, the sections and the final form

Solution

A hero with the promise and two paths, a proof strip, a time to role comparison, a roles table with entry and year three to four pay ranges, live project cards, a mentor brand strip and an FAQ.

The apply form asks for name and phone, nothing else.

Image slotRoles table showing entry CTC, year 3 to 4 CTC and career path per role

The roles table makes the payoff concrete.

Technical details

Fast, readable and easy to update between cohorts.

Next.js with semantic sections and anchor ids for roles, outcomes and the apply form
Sticky nav with a persistent Apply Now button
Open Graph and Twitter card tags, en_IN locale, and a meta description that carries the key stats
Mentor brand logos prepared as optimized images
FAQ built as an accordion so objections stay scannable

Results

Four connected pages shipped, with one conversion path repeated across them. The program figures on the page are the client's reported numbers.

Pages shipped: 4
Role paths mapped with pay ranges: 5
Objections answered in the FAQ: 5
Fields to apply: 2

“Make the skeptic's question the section heading.”
Dev notes

Lessons

Objections are content. Put them on the page.
A side by side comparison persuades faster than a paragraph.
Every extra form field costs applications.
Keep cohort dates in one config so labels never drift out of sync.

Next steps

Centralize cohort and date copy in one data file
Real graduate stories with names and photos
Funnel tracking from hero view to form submit
FAQPage and EducationalOrganization structured data